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NEW TECHNOLOGICAL INNOVATIONS VS TRADITIONAL TOURISM.


When we look at the 1000 years ago peoples moved from one place to another place to fulfill their essential daily activities, day by day this concept improves connected with the new technological development concept. In today's fast-paced world, technological advancements are reshaping industries and transforming the way we travel. As new technologies continue to emerge, the tourism industry faces a crucial challenge. Some traditional tourism experiences cannot feel better because of the new technologies. According to Google Travel statistical data, 74% of travelers plan their trips on the Internet, while only 13% still use travel agencies to prepare them for travel plans. They used various type of technological features such as social media, apps, blogs, and so more have an important part to play for planning their travel destinations.

MOST IMPORTANT TECH SOLUTIONS FOR THE TOURISM INDUSTRY –

1. Mobile Technology.

When considering mobile technologies, today 6.8 billion people in the world use mobile technologies. And it has 4.2% of annual increment. Mobile apps and websites provide travelers with instant access to a wealth of information, including destination details, accommodation options, attractions, and reviews. This helps them to decide what the most attractive destination in the world is. Online booking platforms enable travelers to compare prices, check availability, and make reservations conveniently from using their mobile devices.  So according to TripAdvisor, 45% of users use their smartphone for planning their whole travel vacation.  When considering the real time practical example we can use our mobile device to provide visa documents, boarding pass, reservation info for the relevant authorities. so, this Mobile check-in and digital boarding passes allow travelers to bypass long queues and save time at airports, enhancing convenience and efficiency. According to google data, there are more than 1.5 billion boarding passes issued via mobile to travelers.  and another most important technological facilities are Navigation and mapping direction. Solo travel is more popular because of this navigation and mapping concept, travelers can go to their dream destinations without the help of a tour guide. The following list provide, most facilitated navigation mobile app and software for travelers.

Waze navigation & live traffic. OsmAnd — Maps & GPS Offline
Sygic GPS Navigation & Maps Circuit Route Planner
Petal Maps – GPS & Navigation. GO Navigation – GPS Sat Nav
AllTrails: Hike, Bike & Run. MAPS.ME.

These mobile navigation technologies automatically calculate how much distance traveled by the travelers, it makes a list of travel destinations according to the importance of the travel places and many other things. So, this will help them to plan their next travel destination in future.

Mobile payment solutions play a vital role in the tourism industry. The risk comprises the physical payment method more than 938.2 million individuals or 36.0% of smartphone users use a mobile payment method during their traveling time. And also in 2020, digital and mobile wallet payment was the most popular payment method globally. In 2019 due to the COVID 19 pandemic the tourism industry was devastated. With that most of the tourism businesses are converting their payment method into the online payment gateway method. To this rising issue, a mobile payment system is the ideal solution. So why travelers are more likely to use mobile payment, the answer is it increased the Levels of Customer Satisfaction, mobile payment is Fast and Secure – most of the transactions are going on the encryption way. Digital mobile payment is working as a Contactless way. And most of the hotel and travel agencies are using digital payment for providing the Bespoke Loyalty Programmes for their customers.

What is the Contactless Method-

“Contactless payment is a convenient and secure method of making transactions that eliminates the need for physical contact between a payment card or mobile device and a payment terminal. It allows individuals to make payments quickly and easily by simply tapping or waving their contactless-enabled card, smartphone, or wearable device near a compatible payment terminal.”

2- Augmented Reality for the Tourism Industry.

Augmented Reality (AR) has a significant impact on the tourism industry, transforming the way travelers experience destinations and attractions. Most of the travel companies use these technologies to show their customers before purchasing their services. This can be a marketing tool in the tourism industry. The travel business can use this to induce purchase of the travel and hospitality services. So, the following details provide for you how to effect Augmented Reality into the Travel Industry.

Augmented Tourist Destinations.

Tourists can get hotel experiences away from the hotel environment. Most of the travel companies and hotels have developed AR apps and software to enhance physical locations, experience and attractions.  This may allow travelers to point their smartphone at a hotel or landmark destination and learn more about it with real-time experience.

Augmented Reality Gamification.

Gambling tourism is one of the popular concepts in the world. Canada, Monaco, The United States and New Zealand are the most popular gambling tourism destinations in the world.


3- Big data for the Tourism industry.

Airbnb, TripAdvisor, and Booking.com this kind of online platform uses big data to improve their service level and enhance guest satisfaction. Using Big data analysis, tourism and travel companies can make a significant decision, predict customer demands, predict future trends, improve consumer satisfaction and experience and more. Finally, the Traditional tourism demand can be gone down because of the new tourism technological features.  But in my opinion the unique thing in the traditional tourism industry can never be obtained through the new tourism concept.  Therefore, it is a responsibility of all of us to adapt the new techniques to the present industry while preserving the old tourism industry.


WRITTEN BY      

Hasindu Weerasena.   

(Undergraduate Rajarata University of Sri Lanka)

                                                                                                                                                            

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